Internet marketing can seem quite daunting and complicated. There are so many possibilities. But which strategies should you start with?
To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away.
In this article, we’ll cover 11 internet marketing strategies that work:
Search engine optimization
Content marketing
PPC marketing
Email marketing
Affiliate marketing
Influencer marketing
Video marketing
Social media marketing
Podcasting
Conversion rate optimization
Reputation management
1. Search engine optimization
Search engine optimization (SEO) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results. When your pages rank high on the search engines and maintain their positions, you can get almost free, passive traffic to your website consistently.
Line graph showing amount of monthly organic traffic to Ahrefs
The amount of monthly organic traffic coming to Ahrefs.
How to do it
If you want to rank high on search engines, you have to target topics that your audience is searching for. Finding what these topics are is a process known as keyword research, and the easiest way to begin is to use a keyword research tool like Ahrefs’ Keywords Explorer.
Here’s how:
Go to Ahrefs’ Keywords Explorer
Enter one or a few terms relevant to your website or niche (e.g., if you sell coffee equipment, then you may want to enter keywords like coffee, french press, cappuccino, etc)
Go to the Matching terms report
List of keywords with corresponding data such as KD, volume, etc
From here, you’ll want to look through the list and pick out relevant topics you wish to target. Generally speaking, the “ideal” keywords are those with high Traffic Potential (TP) and low Keyword Difficulty (KD).
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You can use the filters to quickly narrow down such topics.
Keywords Explorer filters
Then you’ll want to create a page that deserves to rank for that keyword. There are a few aspects to this process. But the most important part is to figure out why searchers are looking for that topic. This is known as search intent.
You can do this by looking at what’s currently ranking on the search engine results pages (SERPs) for your topic. For example, if we’re targeting the topic “best frying pans,” we’ll see that most of the top-ranking pages are blog posts about the best non-stick frying pans.
Google SERP for "best frying pans"
If we want to rank for this keyword, we’ll likely have to follow suit.
Once you’ve created and published that page, you’ll have to build links because they’re an important Google ranking factor. There are many ways to get backlinks, so I recommend reading our guide to link building.
Finally, you’ll want to make sure you get the technical aspects of your website right. (After all, if Google can’t find and index your pages, it can’t rank them on the SERPs.) The easiest way is to run an audit of your website with Ahrefs’ Site Audit. You can do this for free using Ahrefs Webmaster Tools.